LATINISTA™ Fashion Week started in 2011 with IMAN Cosmetics & Latina Magazine and it is now on its 4th year. The goal was to give high-end designers as well as to discover new Latino/Latina designers and give them a new platform to show during Fashion Week and to the Hispanic demographic millennial generation. We have grown rapidly and now it becomes one of the running and successful fashion platforms during New York Fashion Week not just for Hispanics but for fashion insiders as well. Celebrity Designer Cesar Galindo who joined the runway in 2013 caught the vision and has now joined forces and collaborated with LATINISTA™ to take it to new levels. LATINISTA™ Fashion Week featured Cesar Galindo archive of his work January 2015 at the Historic El Museo Del Barriosponsored by Ralph Pucci and was the first designer to do an exhibit at the museum.

We are now presenting during Fashion Week February 9th.

Dee Rivera

Dee Rivera


Dee Rivera Biography

Publicist/Philanthropist/Author,Social Curator

Dee Rivera has been inspiring women on issues of vision & purpose for over 20 years.

Ms. Rivera a native New Yorker is the Founder of Dee & Co Group a boutique public relations firm that focuses on branding, marketing and events with a specific interest in multi-cultural integrated marketing .

She has worked with beauty and fashion clients in developing brand strategies such as Vera Moore Cosmetics, Vanity Drink, Lauren Bagliore Collection, Alfredo Vizcaino, IMAN Cosmetics among many others.

As a visionary, she started Latinista™ Fashion Week in 2012 and partnered with IMAN Cosmetics, Latina Magazine, and latino designers. This opened doors to create a platform during fashion week with established designers such as Cesar GalindoShantall Lacayo, Edwing D'Angelo & Cenia Paredes which has led to a competitive brand and expanded to another level for 2015!

Dee’s commitment to the community is evident through service on numerous boards serving as the PR Consultant to the New York State Coalition Hispanic Chamber Of Commerce.. She has assisted as a consultant and in other roles that have earned her local recognition in media outlets such as, Viva Daily News, Bella Magazine, Accesso Total, WPIX11, Fashion Avenue Magazine & FoxCT. 

Dee’s eclectic 20-year career has taken her from Editorial Fashion, TV/PRINT to PR , Marketing and fundraising at a major nonprofits such as Ellen Hermanson Foundation, Nomi Network.org, CouldYou.org, StopSexChildTrafficking.org and Pink Hair For Hope.

Contact Us

Email: DeeCoGroup@gmail.com  |  Dee@dcgpublicrelations.com

Phone: (646) 730-4838